Business Intelligence Is More Important Than Ever

28 Feb

From CRM to Supply chain management there are around 200 and above categories of software that helps companies in back office and front office operations which are considered to be an essential segment for a proper business management. Most companies require both these segments and the one particular tool that’s becoming more indispensable is the business intelligence and data warehousing (BI/DW) software enabling more effective business process management (BPM) by providing comprehensive analytics that are primal to sustain and support profitability and growth of an organization.

What is Business Intelligence (BI)?

Business intelligence (BI) can be interpreted as a broad category of applications and technologies for accumulating, stacking, analyzing, and supplying access to data to help organizations/users make better business decisions. BI/DW applications include the activities of decision support systems, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining. Thus leveraging data from various systems, applications, and databases, business intelligence software users can make the best-informed decisions more efficiently.

Key Benefits of Business Intelligence

Companies of all sizes can benefit from business intelligence software, and it is important to consider the fact that companies acting without it are in a sense running on gut feelings. Every company needs to think on its feet, and leverage its enterprise data for the greatest advantage. After all, this data is essential for conducting and understanding mission-critical activities, operational patterns, and industry trends. Every company has varying needs, and there are a wide variety of benefits within each company;

  1. No More Guesstimate: Far too often, business data of organizations lacked unified structure and as a result guestimate was the best weapon for executives to make decisions while attempting to direct their companies into the future. Business intelligence can render precise historical data, forecasting and trending, real-time updates, synthesis between departmental data warehouse and even predictive ‘what if?’ analysis, eliminating the need to guesstimate.
  2. Mobility: Availability of Mobile based business intelligence applications provide walkthroughs for users/executives to access key business metrics, reports and dashboards on iPhone, iPad, Droid or BlackBerry, giving sales and marketing people access to critical business information on the go.
  3. Retain Your Customers: One of the great benefits of BI/DW tool is that it permits companies to attain visibility into what customers are buying or what they need , providing them the ability to gain additional profit and retain valuable customers.
  4. Selling Opportunities: BI/DW software permits organizations to leverage customer data to build, refine and modify predictive models that help sales executives to up-sell and cross-sell products at appropriate customer touch points
  5. Improve Efficiency: Apparent amount of time are wasted by companies in hunting data within their departments to find the information they want and process as a report to take a single decision. With the influence of business intelligence software, however, all the information is centralized and can be viewed in the form of dashboard or converted into a report, saving enormous amounts of time and improving efficiencies.
  6. Greater lucrativeness: Business intelligence software can provide users greater insight into manufacturing costs and the ability to line up production on the go for greater profitability
  7. Greater Inventory Management: BI helps organization to order the right amount of inventory at the right time so that customers receive their products when they need, thus avoiding over stocking
  8. Business Insight: Business Intelligence has been very successful at explicating the complete insight of your business over a period of time. The tool can provide you insights on how many units were sold, through which store, in which geography, or by which customer segment. Hence, these issues are now well understood, and so the next generation of competitive advantage comes from analyzing unstructured content to understand how and why these things happen. From simple content-based metrics to sophisticated sentiment analysis, business intelligence software can provide a more complete view on customer and competitor experience and opportunities therein and help executives plan for the future.

What to Look for in a Business Intelligence Software Solution

While Analyzing BI/DW solutions for your business management needs, there are a few important features to look for.

  • It’s a best way to find a web-based program, and one that offers unlimited data access as on-demand solution will provide accessibility for more users, and will support scalability should the company need to add more users and run more reports in the future.
  • Not all business intelligence software is fully scalable, so choose one that addresses specific capacity needs.
  • It is also important that a BI/DW tool should support several output formats, from spreadsheets to PDF documents for producing reports and to run the reports.
  • Corporate data can be highly complex, and reporting tools should support that. In the same vein, the platform should offer predictive analysis, unlimited data access, and complex visualizations.
  • The visualization abilities should range from simple charts and graphs, to maps, matrices, and histograms depending on the mathematical or scientific reporting necessity

Business Intelligence Is More Important Than Ever – Why?

Apparently, adopting a BI/DW solution is a smart step for companies of all sizes and in all industries because of its analytical possibilities and it is quite likely that soon, companies not adopting one will have a difficult time surviving the competitive world. Businesses are currently collecting more data than has been amassed before, and as a result IT organizations are spending billions of dollars investing in data warehouses and business intelligence tools.

In addition, with the surge or Web 2.0 technology within enterprise software, business intelligence systems are beginning to provide real-time information. Minimizing reaction time between an event’s occurrence the subsequent business decision is the most important point of business management, and while business intelligence solutions have been able to predict outcomes before, the availability of real-time data will further decrease any latency periods.

As you can see, BI/DW Solutions are more than just a reporting tool, as through recent technological advancements it now offers highly evolved predictive abilities. So when looking for business intelligence software, outline your goals and choose the scalable solution that best fits your informational needs. The more complicated your data, the more complex the visualizations should be; likewise, don’t select a convoluted system for simple data. And one thing your selection should include, no matter what your data needs, is real-time reporting and analysis.

Is your organization looking for a vendor? Have your organization chosen the right tool?

Email me your interests Shaughn Knight, AVP – Business Development and Inside Sales Operations.

“If you wish to avail my blog article please click the follow button at the bottom of this blog”

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One Response to “Business Intelligence Is More Important Than Ever”

  1. Tony Simmons March 2, 2012 at 8:21 #

    Hi Shaugn,
    I like the clarity of your article BUT yuo have left out a whole rangeof possibe benefits which come form using a BI tool that allows for planning, and budgeting and what-if modelling. Your what to look for should include this type of functionality.

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